FC Holm, George — architectural photography
Premium WordPress theme, custom build
SEO, GEO strategy & schema implementation
Case Study: FC Holm Architects, George, South Africa
FC Holm is a modern architectural practice based in George, South Africa; a full-service studio offering architecture, interior design, landscape and project management across the Garden Route and Western Cape.
The brief called for a large, multi-page WordPress site that could carry a significant portfolio, communicate a sophisticated design sensibility, and rank strongly for competitive local search terms. I selected and implemented a premium theme; refining its defaults to match the studio's visual identity and the creative director's precise aesthetic requirements; without the cost or complexity of a fully bespoke build.
I also shot all photography for the site on location across the Garden Route; architectural exteriors, interior details and landscape work. Every image was optimised, alt tagged and structured to contribute to both the visual experience and the site's search performance.
FC Holm was led by an in-house creative director with a clear and exacting visual language. This is a situation I work well in: translating someone else's aesthetic into a functioning, optimised website; executing their vision rather than imposing my own.
I've built WordPress sites across a wide range of fields; architecture practices, hospitality businesses, retail brands, professional studios, and independent creatives. The common thread is always the same: understanding what a client actually wants their site to feel like, and finding the most direct route to that outcome within the WordPress ecosystem.
Premium themes give clients a high-quality, maintainable foundation they can grow with. My role is knowing which theme suits which brief, what to customise and what to leave alone; and how to make the whole thing perform for both search engines and the people using it.
For FC Holm I implemented a comprehensive SEO and GEO strategy across every page of the site: keyword-mapped headings, optimised meta titles and descriptions, FAQ schema, LocalBusiness and Place structured data, and a full internal linking structure built to funnel both search engines and human visitors toward the studio's core services.
The photography was shot specifically for the site; not stock, not supplied by the client. Every image was composed with the page layout in mind; landscape and portrait formats planned in advance for hero sections, portfolio grids and detail shots. Clean, contemporary, location-specific.
The combination of original photography and thorough SEO is a significant advantage for any professional practice: it gives search engines unique, indexable visual content while giving visitors an immediate and authentic sense of the work.
FC Holm, George — architectural photography
Premium WordPress theme, custom build
SEO, GEO strategy & schema implementation