Content strategy & heading architecture
AI imagery from existing 3D assets
GEO copy & full CMS deployment
Case Study: Bagbox Group, B2B Bioprocess Infrastructure
Bagbox Group makes thermoplastic execution infrastructure for single-use bioprocessing: a technically complex B2B product for pharmaceutical and biotech manufacturers worldwide. The site was designed and built by Ibizz.nl, who developed both the custom CMS and the visual identity. My role was purely content: strategy, copy, deployment.
I conducted a full SEO audit, mapped keyword clusters across all product and technology pages, and rewrote the site copy from scratch; restructuring the heading hierarchy to create clear H1, H2, H3 funnels serving both search crawlers and human readers.
Every meta title, description, image alt tag and Schema.org block including FAQPage markup was written and uploaded directly into the client's custom CMS.
Good SEO copy isn't keyword stuffing. It's understanding the questions your audience is asking, then structuring your content so the answer is impossible to miss: for a search engine, an AI assistant, or a procurement manager scanning a page at 11pm.
I work as both content strategist and copywriter. Strategy determines what to say and where: which keyword clusters to own, how to build funnels from awareness to action, where structured data has the most impact. Copywriting delivers it; clean, direct, technically credible.
I also offer full bilingual SEO in English and Dutch; independently keyword-researched for each language, not translated. Each version is optimised for its own search landscape.
For Bagbox we created supporting artwork from the client's existing 3D product files: rendered and composited to match the site's visual language, giving the content team fresh assets across product and editorial pages.
AI image generation is a strong commercial option for clients who need to launch fast or without a photography budget. I generate, curate and optimise AI imagery; writing alt tags and file names as standard so every image contributes to SEO.
Everything I produce I also deploy. Copy, metadata, alt tags, images, schema: uploaded directly into your CMS, whatever platform that happens to be. You receive a finished, live result; not a document to action.
Content strategy & heading architecture
AI imagery from existing 3D assets
GEO copy & full CMS deployment